# Analytics FAQ Section: Frequently Asked Questions. Updated 2024-12-13. Page: https://help.fansmetric.com/faq/analytics-faq ### How often are analytics updated? Analytics are updated every 15 minutes for most metrics. Some complex reports such as Tracking Link analytics may update every 6-12 hours. ### How long does the first sync take? Initial sync time varies: - Most accounts: Under 30 minutes - Large accounts: Several hours ### What are important metrics to monitor daily? - Active subscriber count - Revenue trends - Message performance - New subscriptions - Churn rate ### How long is analytics data stored? Full analytics history is maintained for all active accounts, with data available from the account creation date. ### Can I access historical data? Yes, view historical data by: 1. Setting custom date ranges 2. Using comparison tools 3. Accessing archived reports ### Why do my metrics seem incorrect? If your account is newly added, your data may not have fully synced in yet. Otherwise: 1. Verify date range selection 2. Check your selected timezone 3. Contact support if issues persist