Our powerful analytics dashboard allows you to effortlessly track the metrics you need to care about as an OnlyFans agency.
The Analytics Page
Visit the Analytics page in the sidebar to access the Analytics Dashboard.
Selecting OnlyFans Accounts & the Time Period
Use the Account Selector on the top right of the screen to select which accounts you want to view the data for. Select any number of accounts (even up to 300+). analytics will load in <5 seconds.
You can select the time period & the timezone with the control bar.
Now let's dive into the different analytics available in the dashboard.
Earning Metrics
The Earning Metrics shows you a breakdown of your key metrics over the time period you have selected.
Click the up & down arrows on the right side of each of the stats to view a full list of available metrics.
Tip: Try clicking View Interactive Charts to enable interactive mode.
This allows you to click and drag on the chart & it's axes to move the data around.
The most important Earning Metrics:
All Earnings (daily earnings from all types)
Monthly Earning Rate (30 day rolling sum of earnings)
Monthly Active Fans (30 day rolling count of unique fans who made a purchase)
Avg. Earnings Per Fan (Also known as AFV. The average value of a spending fan. A powerful metric to determine agency performance on an account. Calculated as Monthly Earning Rate / Monthly Active Fans)
Projected MRR (Track your Monthly Run Rate for each new month. Projected MRR = (total revenue from month start to today) × (days in month ÷ days so far)
Other metrics available include:
Tips (earnings from tips)
New Subs (earnings from new subs)
Rebilled Subs (earnings from rebilled subs)
Message Unlocks (earnings from PPV message unlocks)
Post Unlocks (earnings from PPV feed post unlocks)
Annual Earning Rate (monthly earning rate * 12)
Paid Sub Churn Rate (measures the % of your paid subscribers who didn't rebill during a rolling 30-day period)
Estimated LTV (An estimated Lifetime Value of a fan, based on the AFV / Paid Sub Churn Rate)
Month-End MRR (View Monthly Run Rate for each month-end. Final data point represents MRR on the last day of the selected range.)
Top Fans
Top Fans shows you a quick list of the highest spending fans in the period.
Check out our Fans page for a full list of Fans and their KPIs, sortable & filterable.
Earnings by Day, Hour & Earnings Heatmap
The Best Day, Best Hour, and Day/Hour Earnings Heatmap shows you a breakdown of how your accounts perform at different days of the week & times of the day.
Armed with this knowledge, your team can formulate targeted strategies for each specific time frame, maximizing sales opportunities and engagement during peak spending periods.
Fan Cohort Retention
Our Fan Cohort Retention graph shows you a breakdown of how your pages retain their fans with each passing week or month. Understand how your chatting & engagement strategies keep your fans on the page over time.
As an example: This screenshot below shows that 26427 unique fans made a purchase in the month of August 2023. The cell one to the right, shows that 19% of those fans were retained and made a purchase the next month. The month after, that, only 9% remained.
Earning Types
Our Earning Types and Earning Types Overview give you a breakdown of your earnings by purchase type.
The main purchase types on OnlyFans are:
Tips
PPV Message Unlocks
New Subscription payments
Recurring Subscription payments
PPV Feed Post Unlocks
Our earning types bar chart let's you see which revenue types have been the most profitable for your account over time.
See the Earning Types overview to get a breakdown of what % of your earnings are represented by each purchase type.
We suggest you aim for 75% from (Tips + Messages) on paid OnlyFans pages.
Rolling Monthly Run Rates
The last graph available on the dashboard is the Rolling Monthly Run Rates.
Compare your monthly run rate across 1-Day, 7-Day and 30-Day time granularities.
Get responsive feedback on your performance over time.
