Statistics gives you a complete view of your ChatBlue performance across four sections: Statistics Dashboard, KPI Report, Chat Analytics, and Fans. Use these tools to track revenue, measure chatter performance, and understand your fan base.
Click Statistics in the left navigation menu to expand the sub-menu and select a section.
Statistics Dashboard
The main Statistics Dashboard is the landing page when you click Statistics. It provides a comprehensive overview of your account performance with charts, breakdowns, and trends.
Summary Bar
At the top of the page, a summary bar displays three key figures:
Total Earnings - Combined revenue across all sources
Purchase Count - Total number of purchases
Average Purchase - Average value per purchase
Earning Metrics
Below the summary bar, four metric cards show key performance indicators. By default these are:
All Earnings - Total revenue from all sources
MRR - Monthly Recurring Revenue
Monthly Active Fans - Number of fans active in the current month
ARPF - Average Revenue Per Fan
Each card shows the current value, a percentage change from the previous period, and an information icon with a description of the metric. Click on a card to view it as an interactive line chart below, comparing the current and previous periods.
You can swap out any metric card by clicking on it and selecting a different metric from the dropdown.
Top Fans
A widget on the right side shows your top-spending fans with their name, purchase count, and total spend. Click on a fan to view their profile, or click "View Fans →" to go to the full Fans section.
Earning Types
A line chart showing your revenue broken down by source over time:
Tips
Content Unlock
Number Unlock
Earning Types Overview
A donut chart showing the overall distribution of your earnings across Tips, Content Unlock, and Number Unlock, with totals for each category.
Rolling Monthly Run Rates
Three run rate metrics are displayed together on a comparison chart:
1-Day Rate - Annualized run rate based on the last 24 hours
7-Day Rate - Annualized run rate based on the last 7 days
30-Day Rate - Annualized run rate based on the last 30 days
This helps you compare short-term momentum against longer-term trends.
Best Day
A bar chart showing which day of the week generates the most revenue. Use this to identify your highest-performing days.
Best Hour
A bar chart showing which hour of the day generates the most revenue. Use this to identify optimal times for engagement.
Day/Hour Earnings Heatmap
A 2D heatmap showing earnings by day of the week and hour of the day. Darker cells represent higher earnings, helping you pinpoint your peak earning windows at a glance.
Fan Cohort Retention
A retention table that tracks how fans continue to make purchases over time after their first transaction. Each row represents a cohort of fans who first purchased in the same period, and the columns show what percentage made repeat purchases in subsequent periods.
Toggle between Weekly and Monthly granularity to view retention at different time scales.
KPI Report
The KPI Report provides a high-level overview of your account performance with key revenue and engagement metrics.
Available Metrics
All Earnings - Total revenue from all sources
Tips - Revenue from fan tips
Unlocks $ - Revenue from content unlocks
New Subs - Number of phone number unlocks (new fans)
New Subs $ - Revenue from new subscriptions
Chat AFV - Chat Average Fan Value (tips + message earnings / unique fans who tipped or purchased)
AFV - Overall Average Fan Value (total earnings / unique fans who made a purchase)
Conversations - Total conversation count
Active Conversations - Number of active conversations
Unique Fans - Count of unique fans
Total Transactions - Number of all transactions
Avg Transaction - Average value per transaction
Each metric shows the current period value alongside a previous period comparison with a percentage change indicator (green for increases, red for decreases).
Filters
Date Range - Last 24 hours, Last 48 hours, Last week, Last month, or Custom range
Accounts -Toggle which accounts to include in the report
Revenue Type - Switch between Gross Revenue and Net Revenue
Exporting
Click Export CSV to download the report with all metrics and comparison data.
Chat Analytics
Chat Analytics focuses on messaging performance and lets you track individual chatter productivity.
Chat Performance Metrics
View key chat metrics over time with interactive line charts:
Chat Earnings - Revenue generated from chat activity
Monthly Chat Earnings - Monthly revenue trend
Monthly Chatting Fans - Number of fans actively chatting per month
Chat AFV - Average value per chatting fan
Each metric shows the current value, previous period value, and percentage change. The chart adjusts granularity (hourly, daily, weekly, monthly) based on your selected time range. You can swap metrics by clicking on a card and selecting a different metric from the dropdown.
Chatter Comparison
Compare up to 3 chatters side-by-side on key metrics:
Employee Sales
All Messages Count
All PPVs Count
Unlocked PPVs Count
Tips Count
Fans Count
Word Count
Golden Ratio - PPVs sent / Messages sent (measures PPV frequency)
Unlock Ratio - Unlocked PPVs / Total PPVs sent (measures PPV effectiveness)
Select chatters from the dropdown and choose a metric to visualize the comparison on a multi-line chart.
Chatter Performance Report
A detailed table showing per-chatter metrics:
Hours Worked, Messages Sent, Messages per Hour
All Earnings, Chat AFV, Earnings per Hour, Earnings per Message
Fans per Hour, Messages per Fan
PPVs (revenue), PPVs Count, Unlocked PPVs Count
Golden Ratio (%), Unlock Ratio (%)
Tips (revenue), Tips Count
The top row shows aggregated totals across all chatters. All columns are sortable, and you can search by chatter name or email.
Click Export CSV to download the full chatter report.
Fans
The Fans section shows individual fan-level spending data, helping you identify your top spenders and most engaged fans.
Fan Metrics
Each fan displays:
Fan Name - Username or display name
Total Spend - How much the fan has spent overall
Purchases Count - Total number of transactions
Avg. Purchase - Average transaction value
Avg. Weekly Spend - Average weekly spending (shown after 7+ days of activity)
Last Purchase - How long ago the fan last spent (e.g., "3 days ago")
Sorting
Click any column header to sort. Default sorting is by Total Spend (highest first). Toggle between ascending and descending order.
Filtering Fans
Expand the filter panel to narrow down your fan list:
Total Spend - Any, >$50, >$100, >$250, >$500, >$1000, or Custom range
Purchases Count - Any, >5, >25, >50, >100, >250, or Custom range
Avg. Purchase - Any, >$5, >$10, >$15, >$20, >$30, >$40, >$50, or Custom range
Avg. Weekly Spend - Any, >$25, >$50, >$75, >$100, or Custom range
Last Purchase - Any Time, <3 Days, <7 Days, <30 Days, <3 Months, <6 Months
Fan Lists - Filter by specific fan lists
Search - Find a fan by name
Click Apply to apply custom filters, or Reset Filters to clear all.
Fan Actions
Click on any fan in the list to:
Open their conversation in Messages
View Fan Info in the sidebar with full details and spending summary
Add to a Fan List for future targeting